MAKE SURE TO PRESCRIBE EXURE THIS HOLIDAY It dramatically impacts your retention rate with new customers! Did you know that Mintel, a global company that frequently does demographic studies into our industry last year released a report on the importance of retail recommendations? ~ If a new client purchases two or more retail products from…
HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock Because of the overhead involved in inventory, many salons don’t keep hair extensions in stock and order it only as needed to fill the need for the booked appointments. This poses a huge challenge: Problem: We live in a fast paced world where, as consumers, when we want…
WHEN CLIENT’S DON’T COME BACK American Salon survey reveals the Top 10 Reasons! Do you ever wonder “Why” your clients stop coming back? There can be many, many reasons, but American Salon surveyed hair & nail salons across the country and here’s what they discovered…and why WE care about #4! 10: Location 9: Retail Recommendation…
GENIUS MARKETING IDEA: American Girl Place in New York gives matching makeover to girls and their favorite dolls! From intricate braids to ponytails, it’s a cute idea as a once a year way to promote your salon!This place gives matching makeovers to girls and dolls.
ARTIST BUYS A FORTUNE IN HAIR EXTENSIONS …and what she makes is amazingly inspiring! Artist Tasha Dougé’s work, “This Land is OUR Land”, is a 5 foot by 3 foot flag made up of different shades of black, dark brown, brown & gray hair extensions! She created it to draw attention to the plight and…
At TexturedHairFair16, held on Monday, March 14 at America’s Beauty Show, MODERN sat down with Mizani Director of Education Kate Oechsle-Truesdale to talk texture. We discussed new trends in the curly community and what salon professionals need to do to get on top of this category. MS: Why has there been a shift in the […]
At America’s Beauty Show this past weekend, stylists Kelly Bileddo and Rod Sickler of Sexy Hair hosted a class called, “Men Mean Business,” where they offered five key phrases that can drastically improve your relationship with your male and female clients. 1. “These are the products I used on your hair, do you have any […]
Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new bill to cover or another unforeseen delay in construction which […]
SALON TODAY stumbled across a super helpful article dedicated to marketing tips and ideas that help promote your salon. Harms Software carefully crafted the best marketing techniques for salon businesses that feel like they are running out of promotion ideas. The best part is there are 65 of them! The list below is separated into […]
